For Service Businesses Doing $250K+/mo
We build service businesses the entire machine that turns ice-cold strangers into profitable customers — paid ads, sales funnels, CRM, follow-up automations, and tracking. All built and managed by one team, so you stop depending on referrals and start scaling on demand.
306+
Service Businesses Served
28,692+
Clients Acquired
$243M+
Sales Volume Generated
8+ Years Scaling Service Businesses Across Every Major Ad Platform
After 8+ years building cold client acquisition systems for service businesses — from solo consultants to multi-location operations — we've learned that every growth problem traces back to the same thing: a broken system, not a broken ad.
Sound Familiar?
We hear these from service business owners every single week. If any of them hit close to home, you're in the right place.
Your business runs on hope — hope someone refers you, hope a past client comes back, hope organic social brings in a lead. None of it is predictable, and none of it scales.
You finally get leads from cold traffic — and half of them never answer the phone. The ones who do say they're interested, then ghost the second you try to follow up.
People book and then don't show. The ones who do show say they need to “think about it” and never come back. You're paying for appointments that never close.
You've tried ads, you've spent the money, and you can't tell if it's the platform, the offer, your market, or the funnel. So you start questioning whether ads work for your business at all.
Maybe it's the ad. Maybe it's the landing page. Maybe it's the follow-up. Maybe it's the offer. Without proper tracking, every fix is a guess and every dollar is a gamble.
You've collected hundreds — maybe thousands — of leads over time. Nobody's followed up in months. There's real money sitting there, but no system to pull it out.
These aren't lead generation problems. They're cold client acquisition problems — and they're costing you six figures a year.
Proven Results
These aren't projections. These are real results from service businesses we've built cold client acquisition systems for.
$243M+
In Sales Volume Generated
28,692+
New Clients Acquired
75%
Cost-Per-Lead Reduction
70%
Avg. Appointment Show Rate
Real Estate — Buyer & Seller Leads
A real estate team was completely dependent on referrals with no predictable pipeline. We built the full cold client acquisition system — ads, funnels, CRM, and follow-up. Result: $5 buyer leads, $72 local seller leads, and over $243M in sales volume.
Lending — Cold Inbound Leads
A lending company couldn't crack Facebook ads — leads were unqualified, costs were high, and nothing was tracked. We rebuilt the acquisition system from creative to CRM. In one month they pulled $83K profit from $8K ad spend.
7th Level — Full Rebuild
Jeremy Miner brought us in to rebuild their CRM sales system, ad and sales tracking, automated sales processes, and the entire ad infrastructure for rigorous A/B testing as they scaled into 7-figure ad spend with healthier margins.
Where Cold Acquisition Breaks
The real money is made in what happens after a stranger clicks the ad — the funnel, the follow-up, the tracking, the sales process. Here's where cold client acquisition breaks down for most service businesses, and what we actually do to fix it.
Cold traffic doesn't know you, doesn't trust you, and isn't looking for you. We build the creative, targeting, and funnel infrastructure that turns scrolling strangers into booked appointments.
Your ads look like everyone else's
We build a unique offer and ship 25–200 fresh creatives every month — built around your ICP's pain, not generic templates. People stop scrolling because the ad actually speaks to them.
Cold traffic isn't converting
We structure campaigns so Meta learns who your real customers are and finds more of them. The right hook in front of the right person is what turns cold strangers into booked leads.
Clicks don't turn into bookings
We build a dedicated landing page or funnel for every campaign — designed to capture leads, build trust, and move them toward becoming a customer. Not your homepage. A funnel.
You don't know what's actually working
We install full conversion tracking and attribution so you can see which ads, hooks, and audiences are producing real customers — and we cut the ones that aren't.
Search traffic is the warmest cold traffic you can buy — these people are actively looking for what you do. We make sure they find you first and convert into customers, not just clicks.
You're paying for clicks from people who will never hire you
We bid on the exact searches your real customers are typing — and block the ones that waste your spend, like DIY tips or job applications.
Your budget runs out before the day is over
We restructure your campaigns so spend goes toward keywords that actually convert — not the most expensive ones in your industry.
Searchers land on the wrong page and bounce
We build dedicated landing pages that match each keyword's intent — so when they click, they see exactly the service they searched for and a clear way to take action.
Your Local Services listing isn't generating calls
We optimize your profile, help you stack reviews, and get you Google-verified — so Google ranks you higher and sends you better leads at a lower cost.
This is where most agencies stop and most service businesses bleed money. Speed-to-lead, follow-up sequences, sales process, and proper tracking are what separate a lead generator from a real cold client acquisition system.
Leads come in but nobody calls them fast enough
We set up instant notifications and automations so every new lead gets a call or text within minutes — not hours. Speed-to-lead under 3 minutes is the difference between closing them and losing them.
People book but don't show up
We build automated reminder sequences — text and email — that confirm the appointment, remind them the day before, and re-engage no-shows. Show rates jump from 20% to 70%+ when this is wired up correctly.
Bad tracking means every decision is a guess
We install conversion tracking, server-side events, and CRM attribution so you can see cost-per-lead, cost-per-appointment, and cost-per-client in real time. No more guessing what's working.
Old leads sit dead in your CRM
We build long-term nurture sequences — email and SMS — that automatically re-engage leads over weeks and months. Some of your best customers will come from leads you thought were dead.
Add It Up
Each leak feels small on its own. Add them up over 12 months across your entire acquisition system and the number will make you sick.
The Real Problem
It's not that your service is bad. It's not that your market doesn't need you. It's not that people aren't buying. The real problem is you don't have a predictable system for turning complete strangers into profitable customers.
Better ads won't help if your funnel doesn't convert. A better funnel won't help if nobody calls the lead back in 3 minutes. Bad tracking means you can't fix what you can't see. Every piece — ad, funnel, CRM, follow-up, tracking — has to work as one connected system. That's what we build.
Straight From Our Clients
“We were getting tons of calls from our Google Ads but half of them were for jobs we don't even do. Nobody had set up negative keywords. CGC cleaned up our campaigns and our cost per booked job dropped by 55% in the first month.”
“Our biggest issue was new patient no-shows. People would book online and never walk through the door. CGC built an automated reminder and confirmation sequence — texts, emails, the works. Our no-show rate went from 35% down to 8%.”
“We were spending $15K/mo on ads and getting case leads, but our intake team wasn't calling them fast enough. CGC set up a system where every new lead gets a call within 90 seconds. Our signed retainer rate doubled.”
“In financial services, trust is everything. CGC restructured our entire funnel so prospects saw three pieces of educational content before we ever asked for a consultation. Our consultation-to-client conversion went from 12% to 34%.”
“Storm season is make or break for us. We were bidding on 'roof repair' and competing with every roofer in the metro. CGC rebuilt our campaigns around emergency and insurance-specific keywords and built separate landing pages for each. Our cost per inspection dropped from $280 to $95.”
“I had a $15K coaching program and was running the same 4 ads for five months straight. CGC came in with a creative rotation strategy — 30+ new hooks per month — and my application flow tripled while my cost per application went down.”
“Our problem was never leads — we had plenty of buyer and seller inquiries. The problem was our follow-up. Leads would come in and sit untouched for days. CGC built a nurture system that follows up automatically for 6 months. We closed 3 listings last quarter from leads that were 90+ days old.”
“Our Google LSA was barely getting us calls because our profile was half-filled and we had 12 reviews. CGC helped us build a review generation system and optimized the profile. Within 8 weeks we went from 3 calls a week to 15.”
“We were running Facebook ads to our homepage. That was the whole strategy. CGC built us a dedicated new patient landing page with an intro offer and our conversion rate went from 1.9% to 11%. Same ad spend, completely different result.”
“We had no idea what our cost to acquire a policy was. We just knew we were spending money on ads and getting some quotes. CGC built tracking from ad click all the way to bound policy. Turns out our best channel was one we were about to cut.”
“I was running the same Botox and filler specials everyone else was running. CGC repositioned our offer around a signature consultation experience and built a funnel around it. Our average treatment value went up 40% because we stopped competing on price.”
“In solar, the sale happens in the home — but getting the appointment set is where most companies bleed out. CGC built a pre-qualification funnel that filters out renters and low-credit leads before they ever hit our calendar. Our in-home close rate jumped from 22% to 41%.”
“We were getting tons of calls from our Google Ads but half of them were for jobs we don't even do. Nobody had set up negative keywords. CGC cleaned up our campaigns and our cost per booked job dropped by 55% in the first month.”
“Our biggest issue was new patient no-shows. People would book online and never walk through the door. CGC built an automated reminder and confirmation sequence — texts, emails, the works. Our no-show rate went from 35% down to 8%.”
“We were spending $15K/mo on ads and getting case leads, but our intake team wasn't calling them fast enough. CGC set up a system where every new lead gets a call within 90 seconds. Our signed retainer rate doubled.”
“In financial services, trust is everything. CGC restructured our entire funnel so prospects saw three pieces of educational content before we ever asked for a consultation. Our consultation-to-client conversion went from 12% to 34%.”
“Storm season is make or break for us. We were bidding on 'roof repair' and competing with every roofer in the metro. CGC rebuilt our campaigns around emergency and insurance-specific keywords and built separate landing pages for each. Our cost per inspection dropped from $280 to $95.”
“I had a $15K coaching program and was running the same 4 ads for five months straight. CGC came in with a creative rotation strategy — 30+ new hooks per month — and my application flow tripled while my cost per application went down.”
“Our problem was never leads — we had plenty of buyer and seller inquiries. The problem was our follow-up. Leads would come in and sit untouched for days. CGC built a nurture system that follows up automatically for 6 months. We closed 3 listings last quarter from leads that were 90+ days old.”
“Our Google LSA was barely getting us calls because our profile was half-filled and we had 12 reviews. CGC helped us build a review generation system and optimized the profile. Within 8 weeks we went from 3 calls a week to 15.”
“We were running Facebook ads to our homepage. That was the whole strategy. CGC built us a dedicated new patient landing page with an intro offer and our conversion rate went from 1.9% to 11%. Same ad spend, completely different result.”
“We had no idea what our cost to acquire a policy was. We just knew we were spending money on ads and getting some quotes. CGC built tracking from ad click all the way to bound policy. Turns out our best channel was one we were about to cut.”
“I was running the same Botox and filler specials everyone else was running. CGC repositioned our offer around a signature consultation experience and built a funnel around it. Our average treatment value went up 40% because we stopped competing on price.”
“In solar, the sale happens in the home — but getting the appointment set is where most companies bleed out. CGC built a pre-qualification funnel that filters out renters and low-credit leads before they ever hit our calendar. Our in-home close rate jumped from 22% to 41%.”
How We Fix It
We don't hand you a template. We audit your business, identify your ICP, build what's missing, and connect every piece — ads, funnel, CRM, follow-up, and tracking — into one system that turns ice-cold strangers into profitable customers on demand.
We dig into your market, competition, and past wins to figure out exactly who your most profitable customers are — what they care about, what pain they feel, and what message will actually get their attention.
We turn that ICP research into lead magnets, offers, and ad creative that don't just collect names — they create demand. Built for cold traffic that doesn't know you yet.
Whether your market needs a VSL, a booking flow, a lead magnet, or a direct-purchase page — we build the funnel that fits how your customers actually buy. Not a playbook template.
We run your campaigns across the channels that make sense for your service — Meta, Google, LSA, LinkedIn, YouTube — with the right campaign structure, targeting, and daily optimization.
We connect your funnel into your CRM, set up automations, email sequences, SMS reminders, and speed-to-lead workflows so leads don't sit and die. Plus the long-term nurture that turns dead leads into closed customers.
Server-side conversion tracking, ad platform attribution, and CRM dashboards so you see cost-per-lead, cost-per-appointment, and cost-per-customer in real time. Guessing is expensive — tracking is the fix.
Qualification
Simple Process
From application to launch in as little as 14 days.
Fill out a quick application so we can make sure your service business is the right fit. We only take on businesses we know we can help scale with cold client acquisition.
We jump on a call to map out your full cold acquisition system — ICP, offer positioning, funnel architecture, ad strategy, CRM build, follow-up flows, and tracking infrastructure.
Our team builds everything — ad creative, landing pages, funnel flows, CRM pipelines, automations, and tracking — tailored to your service. Then we launch.
We monitor performance daily, A/B test creative, optimize the funnel, tighten the follow-up, and scale what's working — continuously driving more profitable customers into your service business.
Got Questions?
We don't believe in making you sit through a sales call just to find out if the numbers make sense. For an ongoing working relationship — where we're inside your business every month managing, optimizing, and building — engagements range from $5,000 to $20,000/month depending on scope, with the potential for a revenue share arrangement on top. For one-time build-and-handoff projects, those start in the mid five figures and can go into six figures depending on what needs to be built. We work with service business owners who are ready to deploy real capital into scaling — not people hoping ads will save a broken business, but operators building toward $1M/month who need the system to get there. The investment reflects what it takes to do this right.
Most agencies sell pieces — a media buyer here, a funnel builder there, someone for email and SMS — and every one of them works in isolation with no one seeing the full picture. We build the entire cold client acquisition system end-to-end as one thing. The ad creative that stops the right person mid-scroll, the funnel that turns that lead into a booked call, the CRM and follow-up between the opt-in and the appointment, and the tracking that tells you what's actually working. That's the difference between a 20% show rate and a 70% show rate — and between running ads and actually acquiring customers.
We get it — and that's exactly why we have a qualification process. Not to be difficult, but because if we can't see a clear and honest path to a return for you, we won't take the engagement. We'd rather tell you that now than have you three months in without results. Every system we build is backed by 306+ service businesses served and real campaign data. When we're at capacity, we close applications.
Most clients see their full system live within 14–21 days of onboarding, with qualified leads coming in shortly after launch. But real impact takes 90–180 days. In the first 90 days, we're testing, learning what works for your specific market, and dialing in your campaigns, funnel, and backend. The next 90 days is where we squeeze the juice — hyper-focused on optimizing every piece for maximum output from your input. This isn't a quick fix. It's a system build, and the businesses that commit to the full cycle are the ones that scale.
No. We handle everything. Our team scripts your ads based on proven frameworks, coaches you through filming (or coordinates production), and handles all editing and post-production. You show up, follow the script, and we turn it into high-converting creative.
We'll audit what you have. If parts of your existing setup are working, we'll build on them. If they're holding you back, we'll rebuild from the ground up. Either way, you'll walk away with a system that's fully optimized — not a band-aid on a broken process.
We specialize in service-based businesses doing $250K+/month that are tired of relying on referrals and word-of-mouth — real estate teams, home service companies, legal firms, medical practices, financial advisors, and high-ticket coaching/consulting businesses. If you sell a service, you're ready to deploy capital into cold client acquisition, and you want to scale toward $1M/month, we're built for you.
The application takes about 2 minutes and helps us understand your business before we get on a call. The strategy session itself is a real working session — we'll map out your growth roadmap, identify bottlenecks, and show you exactly what we'd build. If there's a fit, we'll talk about next steps. No pressure, no hard close.
Still have questions? We'll answer everything on your strategy call.
Ready To Scale?
If you can't tell us your cost-per-customer, your customer lifetime value, and which part of your funnel is leaking the most — you don't have a scalable service business. You have an expensive guessing game. We build the machine that turns strangers into profitable customers, predictably.
We take a very limited number of partners at a time. When we're at capacity, we close applications.